FAQ
Everything about Plume, the brand voice AI: how it works, the brand-match score, AI search, content, plans, and your data.
Plume is a brand voice AI: you define your brand voice once, and Plume generates all your content — SEO articles, social posts, emails, press releases — in that exact voice. Every piece comes with a brand-match score so you can see how on-brand it is before publishing.
Generic AI tools start from a blank slate every time, so output drifts and sounds the same across brands. Plume encodes your specific brand voice, persists it, and scores every piece against it — turning consistency into something measurable rather than something you hope for.
Plume is built for marketing and content teams that publish across many channels and need every piece to stay on-brand. It suits companies scaling content output without diluting their voice.
A brand voice score rates how closely a piece of content matches your defined brand voice — tone, vocabulary, structure, and positioning. Plume shows it on every generation so you can catch and fix off-voice content before it ships.
Yes. You define your voice once (tone, vocabulary, do's and don'ts), and Plume writes every piece in it. The brand-match score flags anything off-voice so nothing generic slips through.
Yes. Your Brand DNA stays consistent across the organization, while personas let you adapt the voice per audience, channel, or workspace without losing the core identity.
GEO is optimizing content to be cited inside AI-generated answers from ChatGPT, Perplexity, and Google AI, rather than just ranking as links. It rewards clarity, structure, and trust.
Yes. Plume generates answer-shaped, well-structured content that AI engines can easily extract and attribute, while keeping every piece in your brand voice. Our guides cover the full method.
No, they compound. SEO still drives organic clicks while GEO determines whether AI answer engines cite you. The same clear, structured, trustworthy content serves both.
Plume generates SEO articles, social posts, emails, newsletters, press releases, sales decks and more, in multiple languages. It is built for multi-format, multi-channel content.
Yes. Plume has a free tier to get started, with paid plans (Growth, Scale, Studio, Enterprise) that add approvals, sequences, more seats, and higher generation limits.
Each plan includes a monthly generation allowance. When you reach it, Plume prompts an upgrade; higher plans raise the limit and unlock advanced features like approvals and sequences.
Yes. Your brand data and content are scoped to your organization and are not shared across customers. Tenant isolation is enforced at the application layer on every request.
No. Your content is used to generate your outputs, not to train shared models. Your brand voice and your data stay yours.
Yes. Enterprise plans support SAML SSO with domain allowlisting, so your team signs in through your own identity provider.
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