Set your tone and your vocabulary a single time. Plume applies that exact DNA to every format, every time.
Brand DNA
Set the tone once. Plume applies it everywhere, identically.
« We will not promise you the moon. We will show you the path, step by step — and prove it. »
Generated example
Formality, enthusiasm, technicality, assertiveness — on sliders you control.
Preferred vocabulary in, banned words out. Automatically.
The whole team writes from the same brand definition.
Brand DNA is your tone, vocabulary, preferred and banned words, and writing rules — defined once and applied automatically to every piece Plume generates.
No. Once your brand DNA is set it is injected into every generation, so you describe the task, not the voice.
In Plume you create a brand voice guide for AI by setting your tone on sliders, listing preferred and banned words, and adding writing rules. Plume stores it as your brand DNA and injects it into every generation.
You train AI on your tone of voice by defining it once in your brand DNA — or letting Plume infer it from your website and existing content. From then on every draft follows that tone automatically.
A traditional style guide is a document people have to remember and apply by hand. AI brand voice guidelines are machine-readable: Plume enforces them on every piece and scores how closely the output matches.
Set up your brand once. See match scores on your first piece, in 5 minutes.
No credit card. 14-day trial.